However, today Seth posted what I think is his best blog entry in quite awhile. It’s not too long, so I’d encourage you to read it yourself. But here’s my personal favorite sentence:

Here’s the lesson: the ardent or insane pursuit of a particular goal is a good idea if the steps you take along the way also prep you for other outcomes, each almost as good (or better).

Read the whole thing on Seth’s blog!

If you’re not familiar with Seth Godin’s books, a frequent focal point of his is basically that it’s a lot easier to market something that’s remarkable and does way more than just differentiates you from the competition. He has referred to this as a purple cow in the past, and here uses that term and that of a free prize. That’s a drastic simplification of what Godin has written several books about, but that’s the gist of it.

So a lot of Free Prize is Seth Godin’s same mantra as always. So if you’re looking for tons of new Godin ideas, you’ll probably be disappointed. However, as usual, he gives plenty of great stories to back up his ideas. The one fairly new thought in this book, however, was his advice on how to champion ideas.

As usual, a lot of his thoughts are “Duh, I could have thought of that.” But it doesn’t matter, because you didn’t. Not only that, but Godin organizes the thoughts so well and has researched so many examples.

If you enjoyed Purple Cow, or any of Godin’s books, I would recommend taking a look at Free Prize Inside as well. And it’s a decent starting place if you’re looking into how to market your own business, but a great place if you’re wanting to know how to better champion your ideas in general.